Get Involved


People from all walks of life can help children through Variety by becoming a regular donor, attending an event, organizing a fundraising event, taking part in a personal challenge like a marathon or trek, leaving a bequest in their will or volunteering.
Donations support Variety’s ability to plan and fund our core programs such as our Freedom Program, Future Program and Care Program and help us to meet the growing demand from individual children and their families for assistance.

You may dedicate funds for specific projects, such as Variety’s Butterfly Program. The donation amount is not important – every dollar is valuable and helps make a difference to a child.

Weekly, Monthly, Quarterly or Yearly Giving

Monthly giving is the easiest and most reliable way to make your donations and serves as the backbone to Variety’s charitable programs. Our secure system will automatically initiate your donation on the same day each month allowing you the flexibility to spread your contribution throughout the year while.

Yearly Membership

We offer a yearly membership that gives members special access to member special events throughout the year.


Leave a Bequest

Leaving a bequest or legacy to Variety is one of the more personal ways you can support children. For some, it is an opportunity to make a gift you may not otherwise have been able to make. A bequest or legacy is an instruction within your will that reserves a part or all of your estate for a particular beneficiary. You can leave stocks and bonds, property, possessions and money.

To make a bequest or legacy to Variety, first make or update your will. A will ensures after passing, a person’s wishes are protected, and efficiently implemented. You can review and update your will at any time. If you are unsure how to leave a bequest or legacy in your will, please speak to your solicitor or will provider who will be able to help. To include Variety’s details, please contact Variety - the Children’s Charity Hong Kong Limited.

Celebrate the life of a loved one by making a donation to Variety in memoriam

Leaving a donation in memory is a special way to remember your family or friends, while giving a gift that can last a lifetime.

Help the future of our youngest generation in honor of your loved ones. By making a gift to Variety, you will help Hong Kong children in need to overcome obstacles in life by assisting the provision of practical equipment and services.


Variety offers a wide range of opportunities for businesses to assist children, ranging from corporate volunteering, workplace giving programs to multi-faceted sponsor and partner programs.

Workplace Giving and Employee Matching

Workplace giving is a simple yet powerful way for employees to assist children through the delivery of essential equipment and services to individual kids and children’s organizations. Once established, workplace giving provides the company, employees and Variety a low-cost, low-maintenance way to support children.

Some companies offer a form of corporate philanthropy through employee matching gift programs. These programs are designed to be the means by which companies match donations made by employees to Variety. Some companies match a financial contribution for volunteer hours, some contribute a match for an employee's financial donation and other simply "match" the interest of their employees with a direct contribution. You just need to contact your employer for participation and requirements.


Sponsorship comes in many forms, from sponsoring fundraising materials, staff and supporter training, business supplies, advertising and marketing to sponsoring one of Variety’s events or iconic corporate functions. Sponsors are needed year round for numerous projects and campaigns. Monetary donations and event underwriting, product donations, and volunteer opportunities for your employees each offer opportunities to highlight your corporate citizenship.

Cause-Related Marketing / Promotions

Cause-related marketing brings together the marketing objectives of a company and the objectives of Variety to form a mutually beneficial partnership. Cause-related marketing partnerships provide a unique selling point, engage staff and customers and brand equity while delivering a very real difference to children in your community. For Variety, cause-related marketing provides awareness of what Variety does, why Variety does it and the very real positive impact Variety’s work has on children, as well as raising vital funds to be able to help more children.


Gifts and services in-kind are a vital element in enabling Variety to meet its vision and mission. Gifts of auction and raffle prizes for events, business skills such as legal or accountancy advice or technology and office items are all necessary to successfully deliver Variety’s vision and mission.


As we grow and our programs develop, we will need assistance in many ways, such as fundraising events, assistance with outings for children and with the administration of our programs and events.

Use your talent, experience and passion to make a real difference to Hong Kong children in need. There is nothing more rewarding than seeing a child’s face light up and knowing your contribution has helped make it happen.

Join Variety as a volunteer. We need your talents.


Young Variety (YV) is a group of like-minded 18-35 year olds with a flair for hosting fresh and exciting events to help Hong Kong children in need.

YV members help in many ways: hosting events; volunteering; encouraging workplace giving at work; creating awareness of the work of Variety through social media.


The Variety Gold Heart Pin is one of Variety’s most recognized and successful fundraising initiatives.

Each year, Variety partners with a major motion picture studio to design a new Gold Heart pin around a movie or a movie character from that studio.
Available through selected movie theatres and online by Variety, funds raised through Variety Gold Heart Pins can make an incredible difference to children by providing specialized equipment and services.

Past pins have included Star Wars characters, Yogi Bear, Mickey Mouse, E.T., Shrek, Spider-Man, Papa Smurf, and Smurfette.


Although Variety's work is serious, we never forget the importance of having fun. Bringing smiles to the faces of children is a positive and fun experience for Variety volunteers, sponsors and supporters.

Attending or volunteering at one of Variety’s fundraising events is an enjoyable way to be involved and create a brighter future for children in Hong Kong. Variety welcomes people and groups organizing their own fundraising events on behalf of Variety.

Hosting an Event

Host a Cocktail Party, BBQ, Bowl-a-thon, Fun Run, Quiz Night or other fun event to spread awareness, raise funds and make an impact. We welcome your enthusiasm and are eager to help!

Variety - the Children’s Charity Hong Kong Limited can help you with your fundraising event.